Every year in Slovenia different types of blood cancer affect as many as 3,000 people whose only chance of survival is often the transplantation of blood stem cells. As each patients needs a very specific blood stem cells donor, a larger register of potential donors means more chances of finding a suitable donor. Despite the simplicity of the procedure, the number of potential donors fell to a critical level. To keep the Slovene register in the international register, at least 3,000 new potential donors needed to register by the end of 2017.
As part of the campaign we organised a unique press conference. We broke convention and invited each journalist to an individual meeting, where we confronted them with a feeling of helplessness. During the campaign we reached almost 300 press contributions total.
grand prize in the category of non-profit, non-governmental or governmental organisation for common good 2017
golden plaque in the category of direct communication 2017
new entries in the register of potential donors
more new register entries than planned
more register entries than the annual average