We develop a strategy and transform it into a reality

Long Term Planning and Digital Roadmap

User Experience Strategy

Customer Journey Mapping

Brand Foundations

Corporate Identity

Loyalty Programme Development

Digital Transformation Strategy

Brand Architecture and Positioning

Functional Integration

With our help Vzajemna became the first and only insurance company in Slovenia to not only offer health insurance policies, but actively helps protect our health.

New strategy followed by a new identity

In 2014 we started working on a new corporate identity for Vzajemna. However, we did much more than just renovate the facade.

Vzajemna’s management understood that the change of corporate identity can arise only from the changes in the strategic behaviour of the company. We designed a strategy based on innovative and progressive understanding of insurance company role, which plays an important part in the everyday life of its customers.

Varuh zdravja for everyone

The aim of the Varuh zdravja programme is to become our constant companion, a constant encouragement to live full and healthy lives. As a step in this direction an on-line gym varuhzdravja.si was opened in 2017, where everyone – not just Vzajemna’s clients – can train for free.

Healthy encouragement for Vzajemna’s growth

The online gym and other activities in the scope of the Varuh zdravja programme allow the company to connect with its clients and all other people who care for their own health. These activities and other relevant content guide the dialog with target groups creating new opportunities for Vzajemna.